New GI Tags: India’s Powerful Path to Global Brands

Aditya Pandey
16 Min Read

Geographical Indication (GI) tags have grown into a powerful way to protect India’s cultural heritage while opening up real economic opportunities for local communities. By tying a product to the specific place it comes from, GI tags help preserve traditional knowledge, prevent misuse, and build consumer trust. They give artisans, weavers, farmers, and producer groups a better shot at market recognition and access to premium buyers. Over the years, India’s GI ecosystem has grown substantially, helped along by a solid legal framework and rising public awareness.

Government initiatives are reinforcing this growth further, through financial support, export promotion, tourism integration, and dedicated marketing platforms, together turning GI products into engines of rural development, cultural preservation, and export-driven growth.

What a GI Tag Actually Does

Think about a weaver in Banaras, spending weeks on a single saree, weaving intricate zari work with a precision that takes generations to master, not something picked up overnight. Despite that level of craftsmanship, many genuine Banarasi sarees end up selling for far less than they’re worth, largely because buyers often can’t tell a real handwoven piece from an imitation. That’s exactly the gap GI tags close.

A GI tag certifies that a saree was genuinely made in Banaras using traditional techniques, giving buyers confidence in its authenticity, quality, and cultural roots. With that certification, an authentic Banarasi saree can fetch a much higher price both at home and abroad, meaning the weaver finally gets recognised, and paid, for the skill involved.

GI tags work as a seal of authenticity for artisanal crafts, protecting them from imitation, misuse, and unauthorised commercial exploitation. But its value goes well beyond the legal shield it provides. Take Channapatna toys as an example: they received GI recognition in 2006, a status that applies only to wooden toys made in Karnataka’s Channapatna region using the area’s distinctive lacquerware technique. It might look like a simple certificate on paper, but the ripple effects run much deeper.

According to the Ministry of Textiles, GI tags can lift rural artisans’ incomes by 20 to 30 percent. Certifying where a product comes from and what makes it unique builds buyer confidence and sharpens its appeal in the market.

As more consumers look for authenticity, tradition, and genuine craftsmanship, GI recognition becomes a strong marker of quality and cultural distinctiveness. Growing demand for GI-tagged goods gives artisans greater visibility, opens doors to premium markets, strengthens their bargaining position, and lets them capture a bigger share of the value their work generates. Beyond the immediate economic upside, this recognition also builds sustainable livelihoods and helps keep India’s cultural heritage and indigenous craftsmanship alive for generations to come.

From Local Product to Export Success: Muzaffarnagar Jaggery

The GI tag awarded to Muzaffarnagar Jaggery has strengthened its standing as a premium product tied to a specific quality and origin. Riding on that recognition, Brijnandan Agro Farmer Producer Company exported 30 metric tons of jaggery to Bangladesh in 2025. The GI certification played a real role here, building buyer confidence abroad and improving how marketable the product was internationally.

That export success gave the farmer-led company a foothold in international trade, boosting income prospects for its 545 members and generating greater value for locally produced jaggery.

Facts Worth Knowing About India’s GI Landscape

India currently has more than 800 registered GI products, and 607 of those GI tags have been granted since 2014 alone. Darjeeling Tea, from West Bengal, holds the distinction of being India’s first GI-tagged product, with protection covering both the product itself and its logo. Other early registrations included Aranmula Kannadi, a traditional handicraft from Kerala, and Pochampalli Ikat, a well-known textile craft from Telangana.

Over the past decade, the number of authorised users registered for GI tags has jumped from 365 to 29,000, as of January 2025.

How GI Tags Are Regulated

India’s top export destinations for GI-tagged products include the UK, Italy, the UAE, Bahrain, Qatar, the USA, and South Korea. As a form of intellectual property, GI tags carry international recognition under the Paris Convention for the Protection of Industrial Property and the WTO’s Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). Within India, the Geographical Indications Registry oversees registration and protection under the 1999 Act.

A 2025 amendment cut the fee for filing GI applications and related processes by 80 percent, and brought the renewal fee down from Rs. 3,000 to just Rs. 500.

India built its legal framework for protecting region-specific products through the Geographical Indications of Goods (Registration and Protection) Act, 1999, along with accompanying Rules notified in 2002. This framework went live in 2003, and actual GI registrations began in 2004-05. The Rules themselves were amended in 2025.

Sectors and States Leading India’s GI Registry

India’s GI-tagged products span multiple categories: handicrafts, agricultural products, manufactured goods, food products, and natural products.

Handicrafts lead the pack, with 445 handicraft products and 27 product logos registered under the Act as of December 2025, including Pashmina from Jammu & Kashmir, Baluchari Saree from West Bengal, and Banaras Gulabi Meenakari Craft from Uttar Pradesh. Agricultural products come next with 251 registrations, spanning cereals, fruits, vegetables, spices, and non-basmati rice. Manufactured products account for 64 registrations, including Nashik Valley Wine and Kannauj Perfume.

Food products number 66, covering prepared, cooked, or processed delicacies such as West Bengal’s Bardhaman Mihidana and Sitabhog, Odisha’s Kendrapara Rasabali, and Andhra Pradesh’s well-known Tirupathi Laddu. Natural products round things out with just 5 registrations, Makrana Marble from Rajasthan, Chunar Balua Patthar from Uttar Pradesh, Lac of Purulia from West Bengal, Panna Diamond from Madhya Pradesh, and Ambaji White Marble from Gujarat, even though hundreds of other naturally-derived goods actually fall under the agricultural products category instead.

Several states are driving this growth. As of December 2025, Uttar Pradesh leads with 81 GI tags, followed by Tamil Nadu with 76 and Maharashtra with 55.

How Registration, Protection, and Renewal Work

Before any product can be certified, it has to clear specific legal and procedural hurdles. India’s GI registration system spells out exactly who can apply, how long protection lasts, and under what circumstances a GI can be revoked.

Any producer association, organisation, or legally established authority can apply for GI registration, but the applicant has to be a legal entity representing the interests of the product’s producers. If the applicant isn’t a producers’ association itself, it needs to prove it genuinely represents those producers, and the same requirement applies to any authority applying on their behalf. Applications and related documents can be filed directly at the GI Registry or sent by post, registered post, speed post, or courier. The GI Registry sits in Chennai and holds jurisdiction across all of India.

What Can’t Be Registered as a GI

Certain things fall outside the scope of GI protection: generic product names no longer protected in their country of origin, indications that mislead consumers or falsely suggest a different geographic origin, indications that offend religious sentiment or contain scandalous, offensive, or obscene material, and indications that aren’t eligible for legal protection or that break any existing law. A GI registration, once granted, stays valid for ten years but can be renewed periodically.

When and How a GI Tag Can Be Revoked

Section 27 of the Act governs how a GI registration can be revoked, cancelled, or varied. Anyone who feels aggrieved can apply to the Registrar or the relevant competent authority to seek cancellation or variation of a registered GI, and the Registrar or Appellate Board can also initiate this process on their own when needed.

A GI registration can be revoked or cancelled if it was obtained through fraud or misrepresentation, if it’s no longer protected in its country of origin or has simply fallen into disuse, or if its continued use is likely to deceive consumers, breaks the law, or involves scandalous or obscene content.

Government Schemes Supporting GI Products

The Government is actively promoting GI products through initiatives focused on building awareness, improving market access, boosting exports, and strengthening legal protection. In line with the vision of Aatmanirbhar Bharat and Vocal for Local, these efforts are empowering artisans, farmers, and producer communities while raising the domestic and global profile of India’s regional specialities.

Retail Spaces Built for Visibility

A few dedicated platforms have come up specifically to give traditional producers more visibility and better access to buyers. PM Ekta Malls (Unity Malls) sell One District One Product (ODOP) items, GI-tagged goods, and other handicrafts, backed by a Rs. 5,000 crore allocation for setting up these malls across all states in FY 2023-24. Meanwhile, the One Station One Product (OSOP) initiative sets up dedicated railway GI booths that showcase and sell GI-tagged products, giving regional crafts, textiles, handlooms, and food items greater reach and offering artisans, weavers, farmers, and producer groups direct access to buyers.

Weaving GI Products Into Tourism

GI clusters are increasingly being folded into mainstream tourism itineraries. Much like wine tours in France, India is now experimenting with GI Trails, think a weaving village tour through Pochampally or a trek across Darjeeling’s tea estates, blending experiential tourism with direct rural retail.

In June 2026, Assam announced a Muga Silk Trail, along with a Silk Tourism Park and Muga Utsav festivals, positioning the state as a premier destination for silk heritage tourism.

The Intellectual Property Rights component of the MSME Innovative Scheme offers support for IP protection and commercialisation, GIs included. Eligible applicants under this scheme can get reimbursed for the actual cost of GI registration, up to 100 percent, capped at Rs. 2 lakh per registered GI.

Financial Support From the Ministry of Textiles

The Office of the Development Commissioner (Handicrafts), under the Ministry of Textiles, offers financial support for GI protection, with eligible applicants able to claim up to Rs. 1.5 lakh for enforcing GI rights and covering related legal expenses. The Government also promotes GI products through the National Handloom Development Programme and the National Handicrafts Development Programme, both of which offer financial assistance for registering designs and products, training staff at implementing agencies, and ensuring GI registrations are effectively enforced.

As of June 2026, 104 GI-registered handloom products and 53 registrations receive support under Handloom Marketing Assistance, a component of the NHDP.

APEDA’s Push Into Export Markets

The Agricultural and Processed Food Products Export Development Authority (APEDA) is working to expand the global footprint of India’s GI-tagged agricultural products, supporting farmers and exporters through quality improvement, capacity building, infrastructure development, and market promotion.

In 2026, APEDA sped up exports of GI-tagged products by opening up new international markets for farmers and producer groups. These first-time shipments, ranging from fresh fruits to traditional rice and processed foods, strengthened the global presence of India’s regional specialities while improving returns for the producers behind them.

Key Takeaway: Geographical Indication (GI) tags have evolved beyond intellectual property protection into a strategic instrument for preserving India’s cultural heritage, strengthening rural livelihoods, promoting exports, and supporting the vision of Aatmanirbhar Bharat and Vocal for Local. Backed by the Geographical Indications of Goods (Registration and Protection) Act, 1999, international recognition under the WTO’s TRIPS Agreement and the Paris Convention, and administered by the GI Registry in Chennai, India’s GI ecosystem has expanded rapidly with over 800 registered products spanning handicrafts, agriculture, food, manufactured, and natural products.

Government initiatives such as PM Ekta Malls, One Station One Product (OSOP), GI tourism circuits, the MSME Innovative Scheme, the National Handloom Development Programme, and APEDA’s export promotion are further enhancing the global competitiveness of GI-tagged products while empowering artisans, farmers, and producer groups. Together, these measures demonstrate how legal protection, institutional support, and targeted policy interventions are transforming region-specific products into drivers of inclusive economic growth, cultural preservation, and India’s expanding presence in international markets.

M.C.Q.

Question 1: Which of the following statements regarding Geographical Indications (GI) in India is correct?

  • A. GI registration is administered by the Copyright Office in New Delhi.
  • B. GI registration is governed by the Geographical Indications of Goods (Registration and Protection) Act, 1999.
  • C. A GI registration is valid for 20 years.
  • D. Only State Governments are eligible to apply for a GI registration.

Question 2: Which of the following was India’s first Geographical Indication (GI)-tagged product?

  • A. Banarasi Saree
  • B. Pochampally Ikat
  • C. Darjeeling Tea
  • D. Channapatna Toys

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